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Q: What is ?

A: is a directory of interior designers and design practices of / for / in Australia. It is image driven, profession specific, simple and easy to use. It provides a facility that is free to use to search by category and/or area.

It is unique because you can change your details, photos and text for free at any time as much as you want.

Q: How can I list my practice ?

A:  Go to the Register / Login area click here >>>

Q: Does it cost to list on

A: To list on the directory there is no fee.

Q: Is there a different cost to list on more then one of the IDID directories?

A: To list on the directory there is no fee.

Q: Is there any advantage to multiple listings?

A: More exposure means more enquiry - more enquiry means more choice - more choice means more profitable $'s.

Q: Does anyone have any feedback as to how well listing on an directory such as works?

 A: As an architect & building designer our practice has a banner ad on the home page of & we have ordinary listings on the two directories & - with listings tailored to those individual markets.

70% of our enquiry now comes from these listings and 90% of those enquiries are converted into $'s.

We are now more profitable, spend less time marketing our product and service, we are able to devote more time to providing a better service, we are able to allow more time for design which creaters a better product for our client. The reality of these sites is that the enquiry we receive knows what we do before they talk to us. As a direct result converting this enquiry into $'s takes less time and gives us choice. Being able to choose the client or project for us means profitability and greater control of your cash flow.

We cannot recommend these sites more strongly for the $'s spent they are so cost effective compared to all other forms of marketing or advertising and we have done them all! In essence 'they work!' 

Call (0402 242 666) or email - - if you want further feedback.

Q: Do I get any feedback and stats when I list on

A: Yes - that is one area that sets this site apart from other forms of marketing it provides regular feedback and stats.

Q: Why list on

A: Because it works, its cheap and its powerful!

A: Where else can you get exposure 24 hours a day 365 days a year!

A: Where else can a potential client who has never heard of you find you and see your work!

A: More & more people are going on line to do everything every day!

Q: What is the best way to market an design practice?

A: Do anything and everything to increase the exposure of your name in the marketplace - you need to be found - if no one knows of your name or your practice - then they won't think of going to talk to you about their next project. means exposure

Q: I don't need to advertise I rely on word of mouth!

A: Then you are wrong and foolish!

Any businessman knows that to be a successful designer is easy all you need is the right location, good practical designs, good freindly service, easy to get to, good fee structure, good up to date computers and programs, be open to new ideas, have a niche market, create a return client out of each project. 

To be able to remain being successful is the hard part!

To maintain a successful practice you need to grow your client base!

To stagnate (or mark time) is to die! 

Having a niche market can be a two edged sword! Clients don't return or get tired of the niche.

Always remember ....... clients die! - clients move away! - clients find another practice! - clients get sick! - clients have a good experience and expect it! - clients have a fantastic experience and they might tell their best friends but they have one bad experience and they tell everyone!

Exposure - exposure - exposure means a greater chance of 100% work sheet (& more) for a year or so in advance. This means $'s gives you that exposure

Q: I don't need to - I have a web site!

A: Your web site is just an electronic magazine advertorial - if it is not found it is useless - you might spend $2-3000's on a web site/glossy magazine advertorial but if the person looking for a designer does not pick up that magazine and flick open the page containing your advertorial (or find your web site) then those $'s spent are useless!

Your web site is only useful for clients who know the name of you or your practice!

This directory is a search protocol within the internet by which a patron who does not know the name of your practice can find you and see your work. has spent many 1000's of $'s ensuring comes up on page one of all the principle search engine searches on the internet.

Q: Where can I find an artist to paint some frescoes in a restaurant?

A: Go to!

Q: How do I reduce noise in a bar or restaurant?

A: As an architect (and building designer) with over 30 years experience in the building and construction industry I advise the consideration of a number of the following methods - sound absorbent ceiling treatments, carpet or rubber floor finishes, wall hangings, soft padded wall panels, soft padded chairs, chairs with felt or rubber tips to legs, table cloths, vinyl or rubber matts under table cloths, no hard surfaces, get rid of the open plan, close off the kitchen with glass, isolate the bar from the restaurant, staff to wear soft soled shoes, speakers to be strategically placed to direct sound away from quiet areas, minimise the use of denser materials (such as metals, steel, granite, terrazzo, concrete walls and foors), strategically design hard dense surfaces opposite or over soft absorbent surface treatments to minimise the bounce of sound.

Most importantly employ an interior designer who is sensitive to your requirements, a designer/architect who has experience in restaurants and a sound engineer! 

Call us @ Michael Witty Architects (07 5597 5011) and we can get someone to drop out and give you some advice - have a look at our web site at